Have Your Cake and Eat It to Help Horses!

14/03/2017

World Horse Welfare launches new fundraising initiative ‘The Morning Feed’

pony morning feed

International horse charity, World Horse Welfare, has launched a new fundraising initiative which challenges supporters to don their aprons, get baking and host their own stable-themed event breakfast brunch, The Morning Feed.

Designed to get friends, family, riding partners, yards, competition teams and colleagues together to have fun and raise vital funds to support World Horse Welfare’s work, The Morning Feed asks budding baking stars and kitchen captains to create mouth-watering recipes using ingredients that would even tempt your horse!

The Morning Feed - Fundraising for World Horse Welfare

A little help has already been offered from some familiar faces such as World Horse Welfare Patron, Lee McKenzie, who has devised a delicious Healthy ‘Cool Mix’ Granola, Jane Holderness-Roddam CBE LVO who has come up with the ultimate Power Breakfast and fellow World Horse Welfare Patron and Olympic medallist, Pippa Funnell, who has created Healthy Granola Biscuits.

morning feed

Launched in partnership with Horse & Hound, which has chosen World Horse Welfare as its Charity of the Year for 2017, The Morning Feed is set to become a regular event of the charity’s fundraising calendar. World Horse Welfare Director of Fundraising, Emma Williams, explains:


“We really wanted to come up with a new fundraising initiative which would give our supporters the opportunity to get together with their friends and family for a fun event whilst helping raise awareness and vital funds for World Horse Welfare as we celebrate our 90th anniversary.


“Even if your skills with a mixing spoon and pastry cutter are not quite as refined as those of baking legend Mary Berry, we really want to encourage everyone to get involved whether it is through hosting their own Morning Feed event, creating a delicious recipe with an equestrian twist or simply sampling some of the delectable treats at a friend’s or colleague’s event. We can’t wait to see and hear what culinary creations our supporters cook up!”


This is an important year (2017) for World Horse Welfare as the charity celebrates its 90th Anniversary. Founded in 1927 by Ada Cole to stop the live transport of horses to slaughter across Europe, the charity was formerly named the International League for the Protection of Horses. Nine decades on and World Horse Welfare continues to be the voice of invisible horses all over the world from those who suffer neglect and welfare problems in silence across the UK to the many thousands of working horses ignored by Governments and policymakers to those subjected to the torture of travelling hundreds of miles across Europe to slaughter.

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