Our approach

horses cantering


When we were founded in 1927 our approach to helping horses was based on these four core principles, which we still hold today.


We believe that horses and humans have evolved a unique partnership and that horses have an important role in society which is as relevant today as it was 100 years ago. Whether working animals, family pets, equine athletes, conservation grazers or companions, horses contribute to our lives, cultures and economies. This partnership is right so long as people take full responsibility for their welfare.


In all of our work we strive for lasting change, aiming to treat the source of a problem as well as the symptoms.  Our focus is finding long term, sustainable solutions that raise welfare standards in the short term as well as over time.


We are a charity that believes in taking a practical approach to solving problems.  We focus our efforts on what is achievable, and part of our practicality is that we recognise the importance of working in partnership with others to create change.

Evidence and experience

We base our work on scientific evidence and on our 90 years of horse care experience.  We also support research to improve horse welfare.

How our approach is reflected in our culture

For starters, we all share World Horse Welfare’s vision, mission and values.

Many members of World Horse Welfare staff have a lifetime of experience around horses and have supported the charity since childhood, when we were known as the ILPH. This means you can be sure we care as much about horses as you do and it’s important to us that we always act with integrity. 

Our team is one of many talents – horse health and welfare, international development, veterinary science, campaigning, fundraising and finance – which is so important to running an effective global charity.

Over a third of our team have worked for the charity for more than a decade, and many choose to donate to our work having seen it first-hand, demonstrating the strong belief we have in what we do and how we do it.

Everyone at World Horse Welfare recognises that what we achieve for horses is only possible because of our supporters. 

We value every penny, and we are cost conscious in everything we do. From seeking the gifting or sponsorship of equipment and services, to reusing our materials, to printing and posting sparingly, to seeking the best value for money from our suppliers and reviewing all contracts regularly - we always work to avoid waste. 

We pay our people fairly for their commitment and professionalism, and review our staffing requirements regularly.

We are all diligent about using funds efficiently and believe it’s important that as much of the money kindly donated to us goes directly to helping horses – or helps us to help even more horses.

Investing in fundraising is vital to our ability to help horses. We recognise this and are completely open about it. We choose how we fundraise and our level of investment based on evidence, and while we test new ideas we and our Trustees are very careful to ensure that donations are spent wisely and effectively. In 2016, every £1 invested in this way provided us with around £4 to help horses.
In all of our fundraising, we adhere to our values and ethical approach offering a true promise to our supporters

Big world – small budget 

Because our work extends globally, our teams do need to travel to other countries  . We do this with costs and benefits in mind. Whilst always ensuring members of staff are safe, we travel on a tight budget adhering to the following for every trip: 


  • all trips must have a clear objective that benefits horse welfare

  • only members of staff who are absolutely essential in meeting those objectives go on trips 

  • accommodation is booked in budget hotels and hostels and we share rooms wherever possible 

  • all staff and volunteers, including the Chairman and Chief Executive, book travel using the most cost-effective available fares and car sharing is habitual

  • wherever possible, trips must be carefully planned in advance to ensure that fares are secured at the best possible price

  • staff and volunteers are provided with a very modest living allowance when away

If you would like to know more about how your donations are spent visit Your impact or feel free to review our accounts.


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