Corporate Partnerships

There are 800,000 horses in the UK and 125 million equines globally. Significant welfare problems exist in every country, no matter the role of horses in society.

At World Horse Welfare, we help all types of equines both here in the UK and around the world, through education, campaigning and hands-on care. We also support the responsible involvement of horses in sport.

We work with companies to raise funds and awareness for our work, as well as to help our partners to achieve their CSR, ESG and marketing goals. There are many different ways corporates can support us and create mutually beneficial and bespoke partnerships.

To find out how your company can work in partnership with us, please contact our Major Gifts team on +44 (0)1953 497 239 or by emailing fundraising@worldhorsewelfare.org.

How companies can work with and support us

Funding

We require funding for various projects and welcome employee involvement and pro-bono support as part of this. Our current projects include our welfare line, rescue and rehoming, our field officers and global projects.

Strategic Partnerships

These are our major funding partners, who want to show a real commitment to horse welfare with multi-year support, with scope for branding/marketing benefits and involvement in key projects such as our social licence campaign by return.

Sponsorship

Sponsors are vital to enable us to deliver events uniting the equestrian world such as our Annual Conference and are offered a range of marketing benefits by return.

Sponsor a Stableyard

We are inviting companies to sponsor one, or all four, of our stableyards at our Rescue and Rehoming Centres, in Aberdeenshire, Lancashire, Somerset and Norfolk, to fund our vital day to day work in rehabilitating and caring for equines. Stableyard sponsors receive naming benefits plus unique opportunities to use our sites, volunteer and visit our centres.

Cause related marketing

Price and quality being equal, a cause related marketing campaign linking the World Horse Welfare brand to a product or service, either on pack or at the point of purchase, will both raise funds for the charity plus boost sales and/or customer loyalty for a brand.

We’ve enjoyed such partnerships with Haygain, Carr & Day & Martin, Hiho Silver and Baileys Horse Feeds in recent years.

Customer fundraising

We welcome customer donations, whether they are raised online with an optional donation at checkout, in-store or at events. Such initiatives are a great way for companies to show their support for equine welfare, whilst also helping customers to feel good about shopping with or doing business with a caring brand.

Employee fundraising and charity of the year

Taking part in one of our fundraising events or organising your own is a great way to engage your employees and boost morale and team spirit.

We’ve got lots of ideas to choose from, including our racecourse fun runs, overseas challenges and many more!

Adopting us as your charity of the year is also a perfect way to focus your team and really get to know us and our work.

Why support us?

• We are a well-established and highly regarded global charity – having been helping horses for nearly 100 years, we’re an authority on all things equestrian

• Make a real and tangible difference to many thousands, if not millions, of horses each year – via our UK and international work, plus our wide-reaching education work and campaigns

• We support all areas of the equine world – horses in need, sport & leisure horses and working horses

• We keep current – with topical campaigns, including our social licence work

• Be part of our Centenary in 2027 – all supporters will be invited to take part in our high-profile celebrations

• Opportunities to experience our work first-hand – via visits to our Rescue and Rehoming Centres, meeting our horses, plus events and hands-on volunteering

• Scope for global partnerships – via our projects and partner organisations in 18 countries worldwide

Our partnerships

Here are just a few examples of our winning corporate partnerships:

Agria

Agria, the UK’s only lifetime horse insurance provider, are World Horse Welfare’s new Lead Centenary Corporate Partner.  They have committed to supporting our charity between 2025 and 2027 in the three-year run up to our centenary – where we will celebrate 100 years of improving equine welfare in the UK and internationally.

Building on the success of Agria’s support of the World Horse Welfare conference in 2024, the new partnership will also help our work rescuing and rehabilitating horses in Britain, our work with horse sport to improve welfare and so strengthen its social licence, and activities around our centenary celebrations in 2026 and 2027.

Vicki Wentworth, Managing Director, Agria Pet Insurance said:

“Horses enrich our lives in so many ways, and we want to return that generosity by giving them the best lives possible. We care deeply about listening to our horses and sharing the accountability for their wellbeing. Agria is therefore so proud to be partnering with World Horse Welfare and supporting the invaluable work they do to for the welfare of our equine friends.”

Read more about the partnership.

LeMieux

LeMieux, a leading equestrian retailer, support the charity in a number of invaluable ways, including annual strategic partner funding to enable us to carry out our vital work in rescuing and rehabilitating horses in the UK. In addition, they invite their customers to donate at checkout, donate in-kind goods and services and carry out other fundraising activities throughout the year. 

LeMieux founders Robert and Lisa LeMieux have also rehomed Lemon, a World Horse Welfare rescue pony. 

Robert LeMieux said:

“I am excited to share that LeMieux has joined forces with World Horse Welfare to make a positive impact on the equestrian community. Our partnership is rooted in our shared commitment to horse welfare, knowing that when horses are well-cared for, they bring immense joy to their riders. Our fundraising and website donations go towards supporting World Horse Welfare’s crucial resources and initiatives. Our collaboration strives to ensure that horses receive the care and respect they deserve. I am personally honoured to be a part of this effort.” 

Esme Higgs (This Esme) said:

“I am incredibly excited to share that LeMieux, a brand that I have loved for years, will now be an official charity partner with World Horse Welfare. This charity is especially dear to me since I am a Patron and I also rehomed little Duke from them. It brings me great joy to see such a significant brand supporting this wonderful cause. This partnership will undoubtedly contribute to the outstanding work of World Horse Welfare in promoting horse welfare globally.”

Carr & Day & Martin

Global leaders in equine care, Carr & Day & Martin released a special edition commemorative bottle of their best seller, DREAMCOAT, in celebration of the Platinum Jubilee of Queen Elizabeth II.

For every bottle of the commemorative DREAMCOAT sold, Carr & Day & Martin donated £2 to World Horse Welfare with a new cause related marketing campaign.

They also provide support with in-kind products for our four Rescue and Rehoming Centres and sponsor the stable yard at our Hall Farm.

Caroline Davis, Carr & Day & Martin Brand Manager said:

“We are delighted to be partnering with World Horse Welfare who do incredible work. At Carr & Day & Martin we put the horse at the centre of everything we do and with so many shared values, it was the perfect opportunity to partner with World Horse Welfare.”

Baileys Horse Feeds

Since December 2020, Baileys has supported World Horse Welfare with feed and nutritional support for the equines in our care, at our four Rescue and Rehoming Centres throughout the UK. 

When a horse or pony is taken to one of our Rescue and Rehoming Centres, it is just the beginning of a lengthy and expensive process, with each horse being carefully looked after, assessed and rehabilitated by the charity for many months before, hopefully, being ready to rehome. Feeding is a key part of the recovery process for all horses who arrive at the Rescue and Rehoming Centres, whether it’s helping malnourished horses to regain weight and condition or supporting those who may be overweight to slim down healthily. 

Graham Rice, Business Development Manager for Baileys Horse Feeds said:

“We’re proud to support World Horse Welfare and their teams, rehabilitating all kinds of horses, whether overweight or underweight.  Our range ensures balanced nutrition can be provided, whatever their calorie requirements and we’re able to promote the work of World Horse Welfare through our own activities and contact with horse owners.”

To find out how your company can work in partnership with us, please contact our Major Gifts team on +44 (0)1953 497 239 or by emailing fundraising@worldhorsewelfare.org.