Fundraising

Ridely becomes new corporate supporter of World Horse Welfare

Ridely's support will provide a real boost to our educational outreach.

Posted on 29/09/2025

Birth of first foal from rescued ‘smuggled’ Dover 26 horses

Ridely, the renowned equestrian training app, has joined the World Horse Welfare family as a new corporate supporter. With promoting better equine welfare through accessible educational materials a shared priority for both Ridely and World Horse Welfare, the new relationship is a natural collaboration. 

In addition to raising vital donations, Ridely’s support will provide a boost to the charity’s educational outreach. World Horse Welfare works to improve equine welfare by strengthening the horse-human relationship, and this support will amplify that mission. Central to the collaboration will be our Horses Explained videos, which will feature as part of Ridely’s Horse Welfare Score training programs. 

The Ridely Horse Welfare Score is an innovative, interactive challenge designed to support users to deepen their knowledge of equine welfare in an engaging and rewarding way, whatever the nature of their interactions with horses. 

As part of Ridely’s support, World Horse Welfare members will get FREE access to the Horse Welfare Score and its training programmes by entering a unique code provided by World Horse Welfare. Members will also be able to get a discount of 20% off yearly Ridely PRO plans, which offer access to additional in-app features and over 500+ videos of training content from the likes of Carl Hester and Andrew Hoy, Gareth Hughes and other top trainers. 

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Our Chief Executive, Roly Owers, said: 

“We’re delighted to be working with Ridely and look forward to helping riders form even better relationships with their horses. This is a fantastic opportunity to reach a wider horse-owning audience with our evidence-based and independent educational resources. The donations achieved through the app alongside Ridely’s virtual fundraising ride event with equine insurer Agria – a corporate partner of World Horse Welfare – in October will be a great support to our work helping horses in the UK and around the world.”

Founder and Chief Executive Officer of Ridely, Ingrid Sundqvist, said: 

“At Ridely, our mission is to make top-quality equestrian education accessible to every rider. We are very happy to support World Horse Welfare, and together with Agria, we are on a mission to build a strong alliance of organisations that put horse welfare first. By sharing World Horse Welfare’s trusted resources through the Horse Welfare Score, and giving riders a practical way to support their favourite charity, we can give every rider and owner the tools they need to make better decisions for their horses, every day.”

Tip: Track your Agria Ride 2025 in Ridely and raise money for World Horse Welfare plus two other equine charities!

Access your free training programmes
As a World Horse Welfare member, you can use the Ridely app to take free training programmes and quizzes.

  1. Download the Ridely app from the App Store or Google Play.
  2. Get your unique code from World Horse Welfare.
  3. In the app, go to Profile → Settings → Enter Horse Welfare Score Code.
  4. Your code will allow you free access to the Horse Welfare Score training programmes.

Help end this suffering

It is critical we act now to end unnecessarily long journeys for horses by 2027. This is a once-in-a-generation chance to protect horses.

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