World Horse Welfare’s latest TV advertisement details grim reality of its rescue work as rehabilitation centres near capacity
Equine welfare enquiries soar as cost of living crisis bites.
Posted on 01/04/2024
Share
As the cost of living crisis continues to have major ramifications across animal charities, we have launched a new TV advert to highlight the suffering of hundreds of horses across the UK and raise critical funds to help support our rescue and rehabilitation work.
Since the start of the year, we have seen a 43% increase in welfare enquiries, many of which have necessitated visits from Field Officers, and our four Rescue and Rehoming Centres are nearing capacity.
“As the advert highlights, a lot of what our charity has to deal with happens out of public view so we felt it was imperative to bring the heartbreaking reality to British TV viewers and raise awareness of their plight.
“We are seeing a dramatic increase in demand for services and our UK support team have already dealt with 938 welfare enquiries this year, compared to 658 at the same point in 2023.
“We aren’t expecting it to get any better either, as the wet winter weather has been particularly bad for horse owners this year, and our four Rescue and Rehoming Centres have already surpassed our preferred numbers.”
Peter Rowbottom, Director of Fundraising
The latest campaign features Seamus, the Clydesdale horse who was found so emaciated he was referred to as a ‘giant skeleton’. Alongside Seamus, who was successfully rehabilitated and rehomed, are other appalling cases of neglect and abuse, all of whom we have supported on their journey to a better life.
“We hope that the advert will resonate with viewers and help us raise much needed funds to continue our work to improve welfare for all horses.”
Peter Rowbottom
Share
Topics
Related News
Try before you buy – a sobering tale of buying horses unseen
The pandemic has changed shopping habits for many, but the tale of Laddie and Angel shows that some things are best bought the old fashioned way.
“More icing than cake” says World Horse Welfare CEO on winning RHS Chelsea Flower Show People’s Choice Award
World Horse Welfare Garden at RHS Chelsea Flower Show wins People's Choice Award for stunning artisan garden.
Recommended Blog Posts
The Trafficked 20 – life in our care
Our Hall Farm Manager fills us in on how the horses rescued from illegal smuggling have settled into our care and continue to recover.
Meet some of our often-unsung heroes on Groom Appreciation Day – Emily at Penny Farm
"It’s an amazing opportunity to give horses like these a second chance in life so they are loved and cared for."
In the Year of the Horse, our very own ‘fire horse’ represents the strength and loyalty this Lunar New Year symbolises
Meet Blue Fire Lady and her companion Pancake, who are enjoying a life-changing, second chance in life.
Enjoy reading stories like this?
Join over 65,000 other horse lovers and sign up for our email newsletter
Join over 65,000 other horse lovers and sign up for our email newsletter
Sign me up now
